Blogs are not just a platform but an essential marketing tool that lets an individual or a business be in direct touch with their customers.

You can use your blog area to quickly update your site with “micro” information like a new season of sunglasses from Rayban, or a new development in Cataract surgery. Blog things that do not warrant a whole page of information or things that are current but will go out of date.

Why Blog? well ….Google loves it, it likes to see a website is active and its Google way of telling that there is still someone there and that its not a dead website.

You won’t have to write novels, just snippets but regularily. If you are not willing to commit to blogging at least once a week then do not get a blog. If in 12 months time you decide you want to start then for a small fee we can switch it on and give you a tutorial about the basics.

You can then search for companies in your verticals who are on blogs and connect with them, comment on their posts and leave your blogs URL in the comment. You can also register a gravatar with the picture of your company and use the gravatar information and image in all your social networking arenas; wherever it can pull a gravatar directly. It is vital for a company to be get identified by its users with a single logo or image.

Clients that are using blogs seem to have higher rankings and hold their place better on Google.