Did you know that a recent Direct Marketing Association report found that for every $1 spent, email marketers can expect to receive $43.62 ROI. These are remarkable figures that are bound to spark the interest of any savvy business owner.
Email Marketing provides your business with a great opportunity to interact and build trust with your customers over a sustained period of time.
Imagine a prospective customer who once would have come to your website and left without making any type of contact that is now able to sign up for a free report about the various advantages and disadvantages of different types of contact lenses.
Once you have their email address you can then send them an automated follow-up a few days later with a discounted offer to try a range of lenses that you stock.
This is just one of many ways that you can use email marketing as a low-cost vehicle to promote your business. Please feel free to contact us for a free consultation about how we can help you set up your own email marketing machine.